14 September 2014

How to create "Visitors of a page who did not visit another page" List for Search Remarketing

In this blog post we will explain how to create "Visitors of a page who did not visit another page" List for Search Remarketing.

"Visitors of a page who did not visit another page" List for Search Remarketing
"Visitors of a page who did not visit another page" List for Search Remarketing.

20 August 2014

4 Simple Tips to Take PPC Budget Under Control

In a previous post of this blog we talked about how to avoid wasting money on Google AdWords. In this post we will further examine this topic with some simple tips that will help us to take our Budget consumption under control. Let's dig in!

4 Simple Tips to Take Budget Under Control
4 Simple Tips to Take Budget Under Control.

09 August 2014

Brief Guide to YouTube Ads

Visual contents (from Instagram to video advertising) are very powerful tools in Digital Marketing and YouTube ads are probably the best example of video advertising.

There is a variety of video ads so, before activating them, advertisers should evaluate their goals and objectives in order to choose the best tactic for their Digital Marketing Strategy.

There are 2 categories of video ads:
  • CPM (Cost per Thousand) YouTube Ads;
  • CPD (Cost per Day) YouTube Ads.
Let's dig a little deeper into this matter with this post!

Brief Guide to YouTube Ads
Brief Guide to YouTube Ads.

31 July 2014

Disapproval reasons: [Display URL] Inaccurate Keyword URL. How to sort it out

Disapproval reasons: [Display URL] Inaccurate Keyword URL. Are you familiar with that? In this post we are going to explain how to sort it out. Let's dig in!

Problem

The "Inaccurate Keyword URL" disapproval reason appears when the root domain in the Display URL differs from the one in the Keyword Destination URL (see the example below).
  • Display URL (Ad level): www.examle.com/...
  • Destination URL (Keyword level): www.example/...

This typo represents a violation of Google AdWords Policy so, all our keywords associated with the above mentioned ad will be disapproved. 

Solution

In order to get rid of this problem, we have to follow 5 easy steps (it is advisable to use AdWords Editor):

1) Fix the Display URL (from www.examle.com to www.example.com);
2) Delete the Destination URL from all our disapproved Keywords;
3) Post the Changes;
4) Insert the Destination URL in all our disapproved Keywords;
5) Post the Changes.

With the steps 1-3 we will get rid of the disapproval message. 
With the step 4-5 we will urge Google to review again our recently disapproved keywords.

 That's all folks! Just remember: "In their haste, they don't double-check everything. You need to do that." Jesse Weller. 

30 July 2014

Boost your Account Performance with Filters

In this post we are going to talk about one of the most important Google AdWords tools: Filters! With this tool we can easily identify good/bad performers, that will help us to take the right decisions in order to improve the quality of our account. Let's dig in!

Google AdWords Filters

Related Posts Plugin for WordPress, Blogger...
Google+