19 July 2014

Google AdWords & Bing Ads Extensions

This post is all about Ad Extensions: Why are they so important? How many Ad Extensions are available in Google AdWords and Bing? How to measure Sitelinks performance?  In the following paragraphs we will try to answer these questions! Let's dig in!

Google AdWords & Bing Ads Extensions.
Google AdWords & Bing Ads Extensions.

06 July 2014

How To Improve our PPC Account: 12 Must-Do Tasks

In this post we are going to talk about the necessary tasks required to improve our PPC account. Once performed our PPC Audit, it is time to get cracking!  Using the following Must-Do Tasks List we will be capable to properly "refurbish"our AdWords/Bing inherited account. Let's dig in!

How To Improve our PPC Account: 12 Must-Do Tasks.
How To Improve our PPC Account: 12 Must-Do Tasks.

28 June 2014

How to Perform a PPC Audit

Apart from creating new campaigns from scratch, one of the most common tasks for a PPC Manager is to receive an account from a predecessor peer and try to improve it. In this case it will be necessary to perform a Google AdWords/Bing Ads Audit in order to find possibilities for improvement. In this post we will explain how to perform this task analyzing the following points:
  • Account Structure
  • Campaign and AdGroup Settings
  • AdGroups, Ads and Keywords "Coherency"
  • Keywords Audit
  • Auction Insights and Dayparting
Let's dig in!

How to Perform a PPC Audit.
How to Perform a PPC Audit.

22 June 2014

How to find Duplicate Keywords in the same AdGroup using Excel in 2 Easy Steps

Excel for PPC Marketing: In this post we will learn how to find Duplicate Keywords with the same match type in the same AdGroup using Excel. Let's dig in!

Excel for PPC Marketing: Find Duplicate Keywords using Excel.
Excel for PPC Marketing: Find Duplicate Keywords using Excel. 

09 June 2014

6 Great Google AdWords Tools

Apart from Google AdWords Keyword Planner, there are other very interesting Google AdWords tools and features that allow us to manage and improve our campaigns. In this post I am going to show you some great Google AdWords tools:
  1. "Dimensions" tab
  2. Search Terms & Auction Insights Reports
  3. "Opportunities" tab
  4. Segment
  5. Filters
  6. Automated Rules

6 Great Google AdWords Tools
6 Great Google AdWords Tools.

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