31 July 2014

Disapproval reasons: [Display URL] Inaccurate Keyword URL. How to sort it out

Disapproval reasons: [Display URL] Inaccurate Keyword URL. Are you familiar with that? In this post we are going to explain how to sort it out. Let's dig in!

Problem

The "Inaccurate Keyword URL" disapproval reason appears when the root domain in the Display URL differs from the one in the Keyword Destination URL (see the example below).
  • Display URL (Ad level): www.examle.com/...
  • Destination URL (Keyword level): www.example/...

This typo represents a violation of Google AdWords Policy so, all our keywords associated with the above mentioned ad will be disapproved. 

Solution

In order to get rid of this problem, we have to follow 5 easy steps (it is advisable to use AdWords Editor):

1) Fix the Display URL (from www.examle.com to www.example.com);
2) Delete the Destination URL from all our disapproved Keywords;
3) Post the Changes;
4) Insert the Destination URL in all our disapproved Keywords;
5) Post the Changes.

With the steps 1-3 we will get rid of the disapproval message. 
With the step 4-5 we will urge Google to review again our recently disapproved keywords.

 That's all folks! Just remember: "In their haste, they don't double-check everything. You need to do that." Jesse Weller. 

30 July 2014

Boost your Account Performance with Filters

In this post we are going to talk about one of the most important Google AdWords tools: Filters! With this tool we can easily identify good/bad performers, that will help us to take the right decisions in order to improve the quality of our account. Let's dig in!

Google AdWords Filters

19 July 2014

Google AdWords & Bing Ads Extensions

This post is all about Ad Extensions: Why are they so important? How many Ad Extensions are available in Google AdWords and Bing? How to measure Sitelinks performance?  In the following paragraphs we will try to answer these questions! Let's dig in!

Google AdWords & Bing Ads Extensions.
Google AdWords & Bing Ads Extensions.

06 July 2014

How To Improve our PPC Account: 12 Must-Do Tasks

In this post we are going to talk about the necessary tasks required to improve our PPC account. Once performed our PPC Audit, it is time to get cracking!  Using the following Must-Do Tasks List we will be capable to properly "refurbish"our AdWords/Bing inherited account. Let's dig in!

How To Improve our PPC Account: 12 Must-Do Tasks.
How To Improve our PPC Account: 12 Must-Do Tasks.

28 June 2014

How to Perform a PPC Audit

Apart from creating new campaigns from scratch, one of the most common tasks for a PPC Manager is to receive an account from a predecessor peer and try to improve it. In this case it will be necessary to perform a Google AdWords/Bing Ads Audit in order to find possibilities for improvement. In this post we will explain how to perform this task analyzing the following points:
  • Account Structure
  • Campaign and AdGroup Settings
  • AdGroups, Ads and Keywords "Coherency"
  • Keywords Audit
  • Auction Insights and Dayparting
Let's dig in!

How to Perform a PPC Audit.
How to Perform a PPC Audit.

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