17 January 2015

AdWords: How To Sort Out Duplicated Conversion Values Using Excel

As you may know, it is possible to import Google Analytics goals into Google AdWords Conversion Tracking. In case you use both features at the same time, you could run the risk of tracking more than once the same transaction collecting multiple times data regarding Conversion and Total Conv. Value. In this post we will learn how to extrapolate the correct data from an account with duplicated goals. Let's dig in!




29 December 2014

Google AdWords: Location Reports

In order to run a profitable campaign it is very important to identify all our "budget leaks" and find a remedy for it. In this post we will learn how to take advantage of the Location Report to fine tune our campaign settings. Let's dig in!

Google AdWords: Location Reports
Google AdWords: Location Reports.

08 December 2014

Google AdWords: How to Create a Killer Ad Schedule

Ad Schedule is a great Google AdWords tool that allow us to control our budget avoiding unnecessary costs. In this post we will explain how to create a killer Ad Schedule for our PPC campaigns. Let's dig in!

Google AdWords: How to Create a Killer Ad Schedule
Google AdWords: How to Create a Killer Ad Schedule

02 November 2014

How to Build a Successful PPC Account

Building a successful PPC Account is like building our dream house... In this post we will explain how to build a solid PPC Strategy through the following topics:

  • Goals & KPIs
  • Account Structure
  • Keywords
  • Bidding Strategy

How to Build a Successful PPC Account.
How to Build a Successful PPC Account. 

14 September 2014

How to create "Visitors of a page who did not visit another page" List for Search Remarketing

In this blog post we will explain how to create "Visitors of a page who did not visit another page" List for Search Remarketing.

"Visitors of a page who did not visit another page" List for Search Remarketing
"Visitors of a page who did not visit another page" List for Search Remarketing.

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