21 February 2013

Google AdWords: Enhanced Campaigns activated

In my previous post of this blog I announced the arrival of Enhanced Campaigns.
Now I will show you the 4 steps to upgrade your Google AdWords account to Enhanced Campaigns.

Google AdWords upgraded to Enhanced Campaigns: #1 step.
Google AdWords upgraded to Enhanced Campaigns: #1 step.
Google AdWords upgraded to Enhanced Campaigns: #2 step.
Google AdWords upgraded to Enhanced Campaigns: #3 step.
Google AdWords upgraded to Enhanced Campaigns: #4 step.

The image below shows how Campaign settings looks like after the upgrade to Enhanced Campaigns.

Google AdWords Enhanced Campaigns: Campaign settings.

In the next image I will show you how the "Desktops & laptops, mobile devices and tablets" settings are changed.

Google AdWords Enhanced Campaigns: "Desktops & laptops, mobile devices and tablets" settings.
Google AdWords Enhanced Campaigns: "Desktops & laptops, mobile devices and tablets" settings.

As you can see, with Enhanced Campaigns you can adjust your bids for your target devices (the red arrow in the above image). If you want to exclude Mobile devices from your campaign, you can setup a bid adjustment of -100%.

If you want to know more regarding Google AdWords Enhanced Campaigns, download here the upgrade guide pdf.

Good luck!

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