05 February 2014

Facebook Adverts demystified: How to advertise Mobile Apps

In this fourth and last part of a series Facebook Adverts Demystified we are going to talk about how to advertise our mobile apps through Facebook. Before creating our Facebook Ad, in this case it will be necessary to register our app and configure app settings. Let's dig in!

Facebook Adverts: How to Advertise Mobile Apps.
Facebook Adverts: How to Advertise Mobile Apps.



Before creating our ad text copy we have to do the following steps:

First of all, we have to enable deep linking in order to allow our customers to accede our app through Facebook Mobile App Ads. Then, we have to create an app on Facebook (see image below) in order to obtain our app ID.

Facebook Adverts: How to create a new Facebook App.
Facebook Adverts: How to create a new Facebook App.

We will use our app ID to configure our app settings.
Now we can define our audience using the following options:


Facebook Adverts: How to create an Audience for our App Ad.
Facebook Adverts: How to create an Audience for our App Ad. 

Finally, we can create our ad text and choose our bidding strategy. In this case we can only bid for clicks (see image below).

Facebook Adverts: Bidding Options.
Facebook Adverts: Bidding Options.


More info regarding how to create ads for apps: Click Here.

That's all folks! Thank you for your reading!

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