|Facebook Adverts: How to Advertise Mobile Apps.|
Before creating our ad text copy we have to do the following steps:
First of all, we have to enable deep linking in order to allow our customers to accede our app through Facebook Mobile App Ads. Then, we have to create an app on Facebook (see image below) in order to obtain our app ID.
|Facebook Adverts: How to create a new Facebook App.|
We will use our app ID to configure our app settings.
Now we can define our audience using the following options:
- Facebook Adverts Audience Definition tool
- Facebook Power Editor (Google Chrome only)
- Facebook Audiences Manager
|Facebook Adverts: How to create an Audience for our App Ad.|
Finally, we can create our ad text and choose our bidding strategy. In this case we can only bid for clicks (see image below).
|Facebook Adverts: Bidding Options.|
More info regarding how to create ads for apps: Click Here.
That's all folks! Thank you for your reading!